The watch community can be a truly great thing, as every now and then it seems to embrace new ideas, new concepts, new people and brands with open arms. We’ve seen it happen in watches where the community can get involved in the design process, or with watch clubs bringing together brands and collectors. And […]
For a brand that has consolidated its image on tool watches inspired by cockpit instruments, the choice of material forms an integral part of the identity of its watches. The BR-X5, the larger, more resilient, more radical brother of the BR-05 luxury sports watch, returns this year with a new lightweight titanium case. Still delivering […]
We’ve said it on multiple occasions, and we’ll say it again; watch clubs are great initiatives. They allow to fuel the passion for watches, to gather with fellow watch enthusiasts and to increase the knowledge in watchmaking. Basically, it’s all about passion for watches. One of them, Watch Ho & Co (WH&C), is based in […]
Atelier Jalaper is a relatively new brand that specializes in car-themed watches. Founded in 2019 by automotive/watch enthusiasts Louis Jalaber and Simon Szleper, the brand has two prior collections based on the Aston Martin DB5 and Lamborghini Miura. A piece of each car is infused in every watch, so you’re wearing true automotive history. This […]
Gold has always been a representation of prosperity, grandeur, and divinity. It’s also long been associated with wisdom and is, of course, a symbol of achievement in sports or academics. It can also refer to a peak period in time or once life in cultural references such as the golden age or golden era. In […]
Racing chronographs… It might not be as packed as a category as dive watches, but in all fairness, finding the right one for you is not going to be a walk in the park. Hundreds of alternatives (and good ones, on top of that) exist, ranging from affordable quartz models to attainable Swiss mechanical options, […]
Born less than a year ago, Albishorn is already launching its third watch… But what is Albishorn? It’s a rather cool concept brand that aims at creating vintage-inspired watches. Nothing really different from the crowd, but Albishorn and its founder Chaulmontet had an idea: imaginary vintage. And by that, he designs from scratch, together with […]
Founded in 1888, Certina is one of the accessible luxury brands of the Swatch Group, catalogued in the sports watch section. A visit to the brand’s headquarters in Biel, Switzerland, to check some of the upcoming 2025 new watches was the perfect opportunity to sit down with the brand’s CEO Marc Aellen, and to discuss […]
For many years, Mido has been one of the discreet, accessible brands of the Swatch Group, releasing very decent watches but possibly lacking some wow effect. Things changed recently, as the brand seems to have found its own pace. Think, for instance, about the cool Decompression Timer 1961, the Multifort TV Big Date as an […]
Over the years, Swiss brand Louis Erard has made a name for itself with two distinctive features. One, a rather sturborness in making watches with a regulator display, something that has become a signature. Second, bringing cool design and features reserved for high-end watches at more accessible prices thanks to multiple collaborations with independent watchmakers, […]