Why Blancpain’s epic marketing flex didn’t involve a single watch
In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued
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In this post-MoonSwatch world, are too many brands trying to take advantage of hype culture?
Crafted from 9K bronze gold, this is a luxurious, retro-inspired Fifty Fathoms that unites both Blancpain’s heritage and the Maison’s innovative present (and future).
Blancpain famously claims that “since 1735 there has never been a quartz Blancpain watch. And there never will be.” Just how true is that?
Blancpain’s iconic dive watch receives the MoonSwatch treatment.
The Blancpain Ladybird Colors collection has been expanded with this rainbow gradient reference. It comes with five colours of alligator leather straps, so you can tone the playfulness up or down depending on your mood. The case is made from 18k white gold, and is set with 59 diamonds. When Blancpain released the Ladybird in … 
Seventy years ago in 1953, the Blancpain Fifty Fathoms became the first modern dive watch that was readily available to consumers. Tackling the practical requests of French Navy combat swimmers, the original Fifty Fathoms set the default style for modern diving watches by offering guaranteed water resistance, a large 41mm case, a rotating timing bezel …