I’ve been saying it for years now; watchmaking is a universal trade. Gone are the days when it was for the Swiss only, or even Europe for that matter. These days, with virtually no boundaries thanks to the online world, there’s surprising and exciting watchmaking to be found all over the globe. Take China for […]
Since founding Code41 in 2016, Lausanne-based designer Claudio D’Amore has set his brand apart through transparency, community engagement, and fair pricing. From a product perspective, Code41 has developed a unique portfolio of watches with distinct aesthetics, sporty vibes, and often featuring openworked dials. The brand’s latest collection, UNIFY, is somewhat more approachable and consensual. However, […]
Gérald Charles Genta, one of our time’s most respected and well-known watch designers, sold his eponymous brand Gerald Genta to Bulgari in 2000. However, instead of resting on his laurels and enjoying a stress-free retirement, he created a new brand, naming it – again – after himself; Gerald Charles. In 2003, Genta sold the company […]
On its own, a Laurent Ferrier Classic Micro-Rotor is already a true thing of beauty. The ultra-smooth, almost pebble-like case, the refined architecture of the dial and of course that superbly finished micro-rotor movement with natural escapement. There’s genuinely nothing we would change. However, Laurent Ferrier’s latest iteration of the Classic Micro-Rotor shows it can […]
Imagine yourself being completely immersed in something of the utmost importance. Every single fibre is zoned in on the task at hand, whatever that may be. The outside world has ceased to exist for you in that moment of complete concentration. And then…. an alarm goes off, rudely breaking your concentration and bursting your zen-bubble. […]
So, we have another first watch from a new microbrand, but this one truly stands out with a unique, retro/contemporary approach that drew inspiration from the early space race. Cherkas was founded by Vasily Kuybar, born in the USSR and fascinated by aerospace, who designed the Cherkas Module One with a retro sci-fi aesthetic that’s […]
Singer Reimagined, founded by Rob Dickinson of Singer Vehicle Design fame and Marco Borraccino, a watch designer, raced into the watch world with the Track 1, an incredible 1970s-inspired chronograph with a high-end movement designed by watch wizard Jean-Marc Wiederrecht (Agenhor). Capitalising on the profound ties between petrol heads and cog heads, Singer Reimagined is […]
With the appearance of so many niche indie brands, it can be hard to keep track of who’s who. Based in the UK, the Schofield Watch Company was not founded by a watchmaker but by the hip product designer Giles Ellis. Cultivating his British eccentricity to the max, Ellis’ self-described “British coastal styling” is inspired […]
As we’re obsessed with fine mechanical watches, and preferably independent watchmaking, we feel obliged to showcase never-seen-before projects by people you also may have never heard of. And if it weren’t for me stumbling on an Instagram post by a befriended Japanese journalist, you might never have come across Quiet Club. A bit of an […]
There’s no stopping the rise of small, independent brands hoping to secure a footing in the tricky world of watchmaking. While many fledgeling brands will pop up briefly and then fade into oblivion, we try to select brands with potential staying power. The latest to brave the scene is Anoma and its sculptural A1 watch […]