New brands are created almost daily in the watch industry. Still, most of these newcomers or microbrands start with rather generic and accessible watches, powered by outsourced movements. Nothing wrong with that, but we sometimes wish for more. And ALTO, a new brand created in Paris, does bring a lot more. Radical design, out-of-the-box thinking, […]
Over the past couple of years, plenty of watchmakers have gone above and beyond to demonstrate (and thus preserve) traditional watchmaking methods. It might be a romantic way of thinking, but we shouldn’t forget where the industry comes from and how watches were made in the old days. No CNC-machining, no computational calculations, no advanced […]
Armin Strom (1938) has gone down in the annals of watchmaking as a pioneer in the art of hand-skeletonisation. Now in the hands of Serge Michel and master watchmaker Claude Greisler, the independent watchmaking brand with 17 in-house calibres continues the master’s legacy of “transparent mechanics” with showstopping models like its Mirrored Force Resonance and […]
Despite their original display, which splits time (for most of them) between central minutes, hours in a sub-dial at 12 o’clock and seconds in a subsidiary counter at 6 o’clock, regulator watches are some of the most classic you can imagine. The origin of these régulateur is nothing fancy, it has nothing to do with […]
Social media can be a wonderful tool. When we discovered the initial pictures of the new chronograph movement from Manufacture Fleury a few weeks back, it immediately tickled our interest. Now that the dust from Watches and Wonders has settled, we have contacted Jean-Marc Fleury to find out more… A few days later, we hit […]
There was a time when watch companies looked to the future, trying to capture the mood, technology, and materials of what might be happening in the coming decades. Then there was the trend for vintage or retro-styled watches, and brands with aeons of heritage dug up classics from the past and revisited them with contemporary […]
Not only are the watches crafted in collaboration with William Massena and his Massena LAB well executed and exciting, but they also serve as invaluable educational tools. They ignite a curiosity to delve deeper into horological history, exploring the lives of notable figures, the evolution of brands, distinctive styles, and the captivating mechanics behind them. […]
Watches and Wonders 2024 and The Geneva Watch Week are now far behind us… But it’s the perfect time to look back, with more relaxed minds, at the best watches we’ve seen around town. These fairs are primarily bringing the spotlight on large brands, such as Rolex, the Richemont Group or LVMH. But thankfully, it […]
Watches & Wonders 2024 and The Geneva Watch Week are now far behind us… But it’s the perfect time to look back, with more relaxed minds, at the best watches we’ve seen around town. These fairs are primarily bringing the spotlight on large brands, such as Rolex, the Richemont Group or LVMH. But thankfully, it […]
Louis Erard has developed a close working relationship with contemporary artists, watchmakers, artisans, and designers to position itself as one of the most exciting and original brands on the watchmaking scene. To bring the delights of high-end watchmaking to a broader audience, Louis Erard sticks to its policy of accessible prices. What other brand can […]