Possibly the most classic and timeless range of Longines, the Master Collection has long been slightly overlooked since its inception in 2005, maybe due to a rather shy design. Yet, in 2022 to mark the brand’s 190th anniversary, Longines gave this collection a highly appealing twist, with grained dials and engraved Breguet-like numerals, elevating this […]
Ralph Lauren’s colossal lifestyle emporium is an ode to his vision of laid-back luxury with products ranging from tableware to pinstripe suits and watches. The American designer’s iconic Polo shirt of 1972, with its equestrian polo player logo, would become one of the brand’s most universal products and a classic piece of America’s homegrown preppy […]
In 1997, Montblanc launched its first watch collection, influenced, as you might expect, by its famous writing instruments. The Star Legacy collection, launched in 1997, featured the brand’s famous white star logo on the crown. Introduced in 1913, the logo gracing the caps of its fountain pens that looks like a star is, in fact, […]
After retiring from his executive role at LVMH, industry veteran Jean-Claude Biver embarked on a new venture, creating a family-owned brand with his son Pierre – with a much-anticipated and commented launch in 2023, specifically given Biver’s aura. The Bivers’ vision to focus on high-end, high-grade, limited-production timepieces first took shape with the Biver Carillon […]
What happens when you cross De Bethune’s compact DB28XS with the looks and transparency of the DB28XP Steel Wheels? The answer, revealed during Geneva Watch Days, is this stunning, polarizing, fascinating DB28XS Steel Wheels. As master watchmaker and founder of the De Bethune brand, Denis Flageollet points out, this is not merely an exercise in […]
Under the leadership of Manuel Emch, Louis Erard has gained significant attention, mainly due to its affordable luxury approach and collaborations with notable watchmakers and designers. These partnerships have brought the brand into the limelight since its revival following a private investor’s acquisition in 2003. Renowned watchmakers and creatives such as Konstantin Chaykin, Alain Silberstein, […]
This year, TAG Heuer is expanding its lineup by introducing a new collection, the Carrera Extreme Sport series with 6 different models, blending the brand’s legendary racing heritage with advanced materials and innovative design. Earlier this year, the brand unveiled the Carrera Chronograph x Porsche 963 in time for the 24h of Le Mans, paying […]
One of the Swiss watch industry’s main successes from recent years, and Tissot‘s star collection, the PRX range has become a true hit since its inaugural release in 2021. Since then, this collection has been drastically enlarged to offer more movements, more colours, more materials, more straps and more dimensions. While we thought the mint […]
First presented in 2019 as a steel limited edition, the Blancpain Air Command Flyback Chronograph was a re-edition of an elusive vintage watch that barely made it to reality. Yet, using one of the rare prototypes as a blueprint, the brand known for the elegant Villeret collection and the historic Fifty Fathoms diving range did […]
Unveiled in 2019, the SeaQ Collection by Glashutte Original, part of a range named Spezialist, took us by surprise for many reasons. First, it marked the comeback of GO into the sports watch category, something the brand overlooked for some years. Second, its overall design was inspired by a vintage dive watch from the GUB […]