Louis Erard has developed a close working relationship with contemporary artists, watchmakers, artisans, and designers to position itself as one of the most exciting and original brands on the watchmaking scene. To bring the delights of high-end watchmaking to a broader audience, Louis Erard sticks to its policy of accessible prices. What other brand can […]
Since cogheads and petrolheads tend to share similar passions, it won’t surprise our readers that one of Max Büsser’s childhood dreams was to become a car designer. Although he ended up designing watches, his car-fuelled fantasies made themselves felt in his creations. One of his early muses was the Amida Digitrend watch, a 1976 model […]
While Grand Seiko is often regarded as the top-tier brand within the Seiko Group, there’s yet another hidden gem that’s not as easily available, not understandable, but equals (and sometimes surpasses) GS regarding complexity and attention to detail; Credor. Born in 1974, Credor gained international fame in the 2000s with the creation of highly complex […]
During Watches & Wonders 2024, Oris unveiled a new generation of its Aquis Date, the brand’s best-selling dive watch. While radically altering the design of your best-selling watch dive watch could alienate your loyal customer base and create an incoherent identity, Oris has limited its intervention to subtle design tweaks. Enhancing the watch visibly and […]
Some of the best ideas (and also the worst ones…) often start with a simple “what if” question… What if I could create a dial with a spectacular pattern found on Damascus steel forged in South Africa…? And then through it into an equally original watch… Say for instance a Sarpaneva? That was the question […]
In watchmaking, creativity is a constant topic of conversation. Few can match the innovation of Hermès, and many can learn from the brand’s approach. The new Hermès Arceau Duc Attelé, featuring a central triple-axis high-frequency tourbillon and a minute repeater, showcases impeccable craftsmanship and construction. Seamlessly blending the equestrian theme into its design, this timepiece […]
MeisterSinger is a German watchmaking company from Münster. It was launched by Manfred Brassler in 2001, yet the brand’s timepieces exude a timeless style reminiscent of the long past 1960s. MeisterSinger is renowned for its single-hand watches and boasts a distinctive brand identity centred around conveying time in a tranquil and intuitive manner, with displays […]
The 1970s were a period of radical change, marked by significant events but also strong evolutions of the design language. Many different styles emerged from the period, futuristic, outlandish shapes, smooth surfaces, innovative materials, and explosions of bright colours marked the design of this wild decade. Well, if you’re 1970s-ready, a space-age oddity from the […]
Part of the Swatch Group and close to sister brand Glashütte Original, Union Glashütte is a slightly more accessible take on German watchmaking, with a younger, sportier appeal – but still with great horological content. Over the years, the brand has built a strong connection with the world of classic cars. A partner of the […]
Since joining Manufacture La Joux-Perret in 2010, Arnold & Son has been known for crafting impressive timepieces that exude elegance and sophistication. With their meticulously crafted dials, whether openworked, metiers d’art, or adorned with exquisite elements, these watches seemed almost too delicate to be subjected to anything other than adorning the wrist for a stylish […]