TAG Heuer Appoints Alec Monopoly As Art Provocateur – and J.C. Biver Tells Us Why It’s Good For TAG

A few days ago, right from the Miami Contemporary Art week, TAG Heuer and its CEO, Jean-Claude Biver (also President of the LVMH Watch Division), announced the appointment of American street-artist Alec Monopoly as Art Provocateur for the Avant-Garde brand. Well, as you may have seen already (it was all over social medial feeds), some reacted quite fiercely to this announcement, judging the collaboration rather irrelevant. However, we were there and we took the time to sit down with Mister Biver and Alec Monopoly, to understand what was behind this appointment. And we can tell you that first, it’s far from being a stupid idea, then it’s a real first in the industry and finally, it’s a great idea for an industry that faces a lack of creativity.

9 years ago

Pre-SIHH 2017 – Baume & Mercier adds a GMT Function and a Blue Dial to its Clifton

The Baume & Mercier Clifton is not just a watch but an entire collection, which looks at the almost entire scope of traditional (yet accessible) complications. You’ll be able to find a Small-Second watch, a Complete Calendar watch, a Chronograph, a Chronograph Complete Calendar, a Dual Time, a Retrograde Date or a Large Date Power Reserve. Clearly, the choice is wide (and add to that some dials options). For the SIHH 2017, Baume adds a version for travelers, the Clifton GMT Power Reserve, which aligns itself among the range of small complications offered by the Clifton collection and adds a striking blue dial to the usual white / black options.

9 years ago

IWC Reintroduces the Portugieser Chronograph Rattrapante – And It Rocks, And It’s Steel…

When it has been first launched in 1995, the IWC Portugieser Chrono­graph Rattrapante (Ref. 3712) quickly obtained the status of icon, first for being a Portugieser (which alone makes this watch totally emblematic of the Schaffhausen-based manufacture) but also for being a quite special split-second. Yes, it is a rattrapante but that’s not the point. It’s special because it is a simple and accessible rattrapante, and that was very cool. Unfortunately, this watch was discontinued in 2006… Until earlier this year, when it came back in a gold limited edition for Milano, today joined by two stainless versions – and that is really cool. Here is the “new” Portugieser Chronograph Rattrapante with two Boutique Editions, for Munich and Rue de la Paix / Paris.

9 years ago

Introducing the SNSM Watch Project – Young Watchmakers Design a Limited Edition for a Good Cause

The Atelier Parisien d’Horlogerie (APH) is launching a limited edition watch to celebrate the 50th anniversary of SNSM (Société Nationale de Sauvetage en Mer) a French voluntary association tasked with saving the lives of those lost at sea around the French coasts. Nearly 8’000 people were rescued last year by the NGO, which has 1,300 lifeguards on staff and a further 4,400 active volunteers. The proceeds from the watch sales will benefit SNSM which relies largely on the generosity of the public for funding.

9 years ago

MeisterSinger Presents The “Peter Henlein” Edition, with Circularis Calibre, Gold Case… And A Gorgeous Antique-style Dial

Some rules are made to be broken. When you think MeisterSinger, you usually have in mind accessible watches (yet with automatic movements) and single-hand displays. Well, if that second rule is somehow a motto for the brand, the first one will be transgressed today… and we’re not complaining, as what you’ll see is a proper good looking watch. Here is the MeisterSinger Peter Henlein Edition, with proprietary Circularis Calibre, a gold case, a 5 digit price tag, a super-restricted limitation, and that crazy looking antique dial.

9 years ago

Pre-SIHH 2017 – The Parmigiani Tonda Metrographe gets a face-lift (and it never looked better!)

With the SIHH 2017 coming up in a few weeks, brands are pre-releasing selected models to whet our appetites. Among them is Parmigiani Fleurier, which just released some new Tonda Metrographe watches, sporting tastefully redesigned dials and showing more discretion, resulting in great elegance. Here is an early hands-on look at these classic yet sporty new Parmigiani Fleurier Tonda Metrographe.

9 years ago

The Dark Side Of The El Primero – The Zenith El Primero Tourbillon Skeleton

Among the novelties presented by Zenith at Baselworld 2016 were two open-worked versions of the El Primero Chronograph revealing a side of their iconic movement we are not used to seeing. The first one is a “simple” chronograph while the other is regulated by a Tourbillon. As the Le Locle-based manufacture is now launching internationally both models, Monochrome takes a closer look at the Zenith El Primero Tourbillon Skeleton.

9 years ago

Hublot introduces 3 new editions of their bold and sporty Big Bang Ferrari Unico

Pairing up what is certainly the most emblematic sports-car manufacture, Ferrari, with what might be the most hyped watch brand, Hublot, and you have as a result a strong, flamboyant bond. Since 2011, these two brands joined forces to create watches that are in the vein of the philosophy of both the car brand and the watch brand: strong, bold, highly masculine and, using Ferrari’s expertise, innovative and performant. For 2016, using Ferrari’s latest models and technologies, Hublot introduces 3 new editions of their bold and sporty Big Bang Ferrari Unico.

9 years ago

British Brand Garrick introduces the Portsmouth with Proprietary Movement made with Andreas Strehler

The world sets its time by Greenwich. Before Switzerland established its supremacy over the watchmaking domain, British masters laid the groundwork for modern mechanical movements. Now a new generation of English watchmakers are emerging to not only celebrate but also successfully revive this once proud tradition. Among them, Garrick, founded just 3 years ago. Now, following the success of the Shaftesbury, Norfolk and Hoxton, the brand unveils the Portsmouth boasting an exclusive new movement.

9 years ago

Pre-SIHH 2017 – Introducing the Jaeger-LeCoultre Duometre Collection now with Magnetite Grey Dials

The Jaeger-LeCoultre Duometre is a collection rather apart in JLC’s catalogue. It’s a collection of complex watches, with unique style, unique complication and properly interesting movement’s architecture. As a preview of the upcoming  Geneva Watch Fair, the SIHH 2017, the brand will unveil 3 new versions of one of its stars. Please welcome the Jaeger-LeCoultre Duometre Collection now with magnetite grey dials and pink gold cases, for the Spherotourbillon, the Quantième Lunaire and the Chronograph.

9 years ago