NOTSAG is a unique brand for many reasons. The name itself is an anagram of Gaston, the founder’s oldest son with developmental challenges including mitochondrial disease, severe autism and a GABBR2 mutation. Most readers at MONOCHROME are familiar with Only Watch auction, a charity auction held every two years to support research for Duchenne muscular […]
Accessible luxury is one of the most competitive segments in the watch industry. But gauging by the performance metrics of Hamilton watches, Sylvain Dolla’s role as CEO of the company since 2011 has been a success. For 2020, the brand is launching interesting new products: mechanical watches, as you would expect, but also a cool […]
A couple of years ago, the “vintage watch of the future” was back. Indeed, a small team had decided to bring the Ikepod back to life, this mysterious brand with a design that most of us can easily recall, founded in 1994 by Oliver Ike and Marc Newson, before it stopped production in 2012 when Newson […]
Hamilton is no stranger to the instrument watch. In fact, the brand owns multiple collections designed to remind its glorious past as one of the major providers of timepieces for military forces and watches for a specific purpose. This is true, for instance, with the military-inspired Khaki Field watches, a tribute to its mid-20thcentury archives (the […]
Minimalistic but detailed, designed with true ergonomics in mind, as precisely built as the cars that share their name with this watch… Porsche Design watches are unique, in the best sense of this word. But they aren’t just an exercise in style; what you get with Porsche Design watches goes well beyond just a pretty […]
As the trend for vintage-inspired watches consolidates, brands continue to dig into their archives to find inspiration and breathe new life into past models. Milus, a brand with over 100 years of history and recently revived has some rich background in field watches and divers’ instruments. Following the Snow Star we recently presented to you, […]
The 1970s was a decade of revolutions. The world made huge strides creating some of the most impactful inventions coupled with striking designs. Well, if you are 1970s-ready and seeking a healthy dose of nostalgia, Hamilton celebrates the 50th anniversary of the world’s first digital watch, the Pulsar. And it does it by re-editing this […]
Back in January 2020, as the first watch presented by the brand in this new year, TAG Heuer introduced a pretty big watch… Really, the kind of watch that, at first sight, has all the elements to become a classic. Certainly, this wasn’t the most adventurous of TAG’s creation, but let’s be real, it simply […]
Today, TAG Heuer launches a new Connected watch and we sat down with Frédéric Arnault, TAG Heuer’s Chief Strategy and Digital Officer, to talk about the new Connected Watch. How does it fit in the entire TAG Heuer line-up and what are the possibilities? One thing seems clear, TAG Heuer is able to use its […]
Vintage is hot these days. This is clearly the largest trend in watchmaking of the last few years and brands continue to dig into their archives to breathe new life into past glories. Among the cool recent re-editions is the Milus Snow Star, a retro remake channelling the spirit of a 1940s model designed for […]