Unholy Grail: Why the comically dated TAG Heuer S/el is a true guilty pleasure

No matter how tasteful your watch collection, no matter how stuffed your portfolio is with blue chip stocks like no-date Subs, pre-Moon Speedys, or the perfect Cartier Tank, there’s probably a black sheep lurking somewhere. Your questionable choices. Your dark secrets. The one that’s horribly out of fashion, objectively unattractive, or just plain bizarre. Be … Continued

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3 years ago

Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances

Omega dominated the 2023 Golden Globes red carpet Their range of styles and dial colours make their watches very easy to style Rolex, Cartier, TAG Heuer, and more were also spotted – but not nearly as many as Omega  While high-brow enthusiasts may find themselves above the superficiality of watchspotting, it is hard to ignore … Continued

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3 years ago

Hands-on – The New TAG Heuer Carrera Chronograph 60th Anniversary Edition Panda

In sports timing, few chronographs have compelling stories like the Heuer Carrera Chronograph. It was created sixty years ago and responded to changing tastes over time with numerous variations. The original Heuer Carrera Reference 2447 from 1963 looks as young as if it was born yesterday. Conceived by Jack Heuer and “designed for legible, accurate […]

3 years ago

LVMH Watch Week: TAG Heuer unleashes a flurry of releases

TAG Heuer gives us another helping of the Monza, now in a carbon case and bold colours. New Sport, Golf and Titanium Connected watches mark the brand’s continued evolution of their smart watch collection. The Aquaracer Solargraph line continues, now with a Grade 2 Titanium bead-blasted case. The Carrera celebrates its 60th with a 600-piece, … Continued

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3 years ago

Introducing – The TAG Heuer Carrera Chronograph Year of the Rabbit

Perhaps not the first brand you would imagine producing an ‘animal-themed’ watch in time for the Chinese Lunar New Year, TAG Heuer is determined to consolidate its presence in this lucrative niche. Representing the fourth animal sign in the Chinese zodiac cycle, the rabbit will rule the roost of 12 zodiac animals starting on the […]

3 years ago

Just Because – The Most Important Watch Anniversaries You Need To Know In 2023

Welcome to a new year. Welcome to 2023. If there’s one thing that watch brands love, it’s celebrating their heritage. Vintage has been one of the main inspirations for the past 10 to 15 years, and we’ve seen plenty of commemorative models released in 2022 – think about the 50-year Royal Oak. Why should 2023 […]

3 years ago

The Immortals – The TAG Heuer Aquaracer Night Diver recreates a cruelly overlooked Bond watch

Editor’s note: The Immortals is a new series that delves into a watch that we believe deserves recognition as a bona fide modern classic. You’ll already be familiar with most of the watches, we imagine. But DC will delve a bit deeper into these timepieces to explain why they’ve quickly established themselves in the horological … Continued

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3 years ago