We let an AI review three of the most iconic watches. Here are the results
“It seems probable that once the machine thinking method had started, it would not take long to outstrip our feeble powers… They would be able to converse with each other to sharpen their wits. At some stage, therefore, we should have to expect the machines to take control.” – Alan Turing. Whenever I think of … Continued
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The post We let an AI review three of the most iconic watches. Here are the results appeared first on Time and Tide Watches.



When you think of iconic Formula 1 liveries, the John Player Special hues of black and gold gracing Lotus’ cars through the ’70s and ’80s must surely come to mind. While the boosted, turbo monsters like Ayrton Senna’s 98T roared the streets of Monaco, Heuer was the name of the game in terms of wristwear. … 
In a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. Not every tie-in is created equal. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank. But the proof is ultimately in the pudding. Last year, … 

You’ve just watched Alain Prost win the first of his four Formula 1 championships, yet your colourful little Swatch that’s been all the rage recently doesn’t quite satisfy your racing enthusiast heart. Naturally, TAG Heuer come to your rescue with their array of funky, plastic-bezelled and fibreglass-cased Formula 1 pieces just the following year. The …