#Monaco50 it is! As TAG Heuer has just unveiled the fifth and last watch in the 50-year commemorative collection, the Monaco 2009-2019 model, reviewed here, it is now time for us to finally publish our latest video project: TAG Heuer Monaco 50th Anniversary, From the Origins to The Future! This year, 2019, TAG Heuer is […]
After the four commemorative watches launched so far for the 50th anniversary of the TAG Heuer Monaco, each one celebrating one of these five decades, it is time for the brand to give an end to this story of ultra-limited edition watches. After a funky 1970s green version, a bold, fiery red racing-inspired model for […]
After three years of quartz watches for Max Verstappen, covered here, here and here, his TAG Heuer special edition has now come of age. And despite the autumn rain and a very disappointing race last weekend for the Dutchman, spirits were high during the presentation of a watch that will most likely be sold out […]
The concept of tool watches isn’t clearly defined. It can be a diver, it can be a chronograph, it can be a pilot’s watch. But what we’ll look at today are instrument pieces for adventure, watches that can perform in most situations: on land, in the air or below the sea level. Tools in their purest […]
Today, TAG Heuer celebrates the unveiling of the fourth timepiece in the Monaco 50th Anniversary saga in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan. After a funky 1970s Green version and a bold, fiery red racing-inspired model for the 1980s and a sleek, industrial-like edition for the 1990s, it is time […]
TAG Heuer is hugely popular for its automotive heritage and its racing chronographs. But the brand also has rich nautical and water-sport credentials, in particular with the Aquaracer dive watch collection. Launched in 2004/2005 as a direct descendant of the 2000 series, the Aquaracer line is now one of the pillars of the TAG Heuer […]
Saturday means another kind of mechanics here, at MONOCHROME. As every week, we share with you our second passion: cars (like real cars, those that smell and make some noise). For this week’s Petrolhead Corner installment we visited Red Bull Racing in Milton Keynes to have a chat about the bond between TAG Heuer and Red Bull. The relation between TAG and motorsports isn’t anything new; it was initiated long time ago by Mr. Jack Heuer himsel. In Milton Keynes we found out why relative newbie, Red Bull Racing, was the right partner to build the strongest collaboration on the grid.
The TAG Heuer Carrera might be one of the best-known watches of the industry, it is hard to say that modern editions are on the elegant side. They are sporty, bold or can even be cool, but they don’t fly under the radar – this one, with the previous design, is a good example. The brand has, however, decided to add a new iteration with a more casual, slightly redesigned case and dial. Meet the new TAG Heuer Carrera Calibre 16 Chronograph.
In 1969, Heuer (which will become TAG Heuer) revolutionized the watch industry with two great introductions… First is, of course, the reveal of the calibre 11, one of three first automatic chronograph movements ever created. Second was the introduction of a watch that will later become an icon (but that wasn’t that successful back then…) […]
In 1969, Heuer (which would become TAG Heuer) revolutionized the watch industry with two great introductions… First is, of course, the launch of the calibre 11, one of three first automatic chronograph movements ever created. Second was the introduction of a watch that would later become an icon (but that wasn’t that successful back then…) […]