Category: tag heuer

Column – Red Rover… TAG Heuer to team up with China Space Agency for Mars Exploration

When I bought my Omega Speedmaster X-33 many moons ago, it was a shoe-in for the first watch to Mars – at the time it was the only watch qualified for missions to Mars. Jean-Claude Biver – the Lazarus of the watchmaking industry – has partnered up with China’s State Administration of Science, Technology and Industry for National Defense (CNSA) to put an end to that reign. The Red Planet for the Red Country… Seems natural! And TAG Heuer will be part of the show.

9 years ago

TAG Heuer Becomes Official Timekeeper for China’s Mars Exploration Program

Announced just earlier this year, the Mars Exploration Program is the most recently announced leg of space programme led by the China National Space Administration (CNSA), the country’s space agency. The press conference for the unveiling of the Mars rover in Beijing on August 23 was also the occasion to reveal TAG Heuer as the official timekeeper for the Mars programme. TAG Heuer chief […]

9 years ago

TAG Heuer Appointed Official Timekeeper for China’s Mission to Mars

Announced just earlier this year, the Mars Exploration Program is the most recently announced leg of space programme led by the China National Space Administration (CNSA), the country’s space agency. The press conference for the unveiling of the Mars rover in Beijing on August 23 was also the occasion to reveal TAG Heuer as the official timekeeper for the Mars programme. TAG Heuer chief […]

9 years ago