The Petrolhead Corner – TAG Heuer and Porsche Join Forces for the Legends of Panamericana
Throughout history, Porsche and TAG Heuer have crossed paths on many occasions. This has led to a long and extensive partnership of the two legendary manufacturers, with watches and timekeeping on one end, and high-performance sports and racing cars on the other. Not only do the two brands share history on-track but also off-track, with […]


A three-way collaboration between TAG Heuer, Japanese motorsport team and fashion label Team Ikuzawa, and legendary watch customiser George Bamford. Based on the 42mm Carrera Chronograph, it’s a love letter to racing heritage, style, and innovation. A Japan-only limited edition of 100 pieces, it’s a bit of a tease for the rest of the world. … 
What’s the most iconic bezel? I think we all know the one that springs to mind. Pepsi bezel watches have garnered a special place in the world of horology, captivating watch enthusiasts with their distinctive and iconic design. Inspired by the classic red and blue color scheme reminiscent of the Pepsi logo, these watches feature … 
TAG Heuer has been synonymous with motorsport for decades, and they’re back with an eye-popping new edition of their classic Monaco chronograph. The Monaco is one of the cornerstones of the brand’s legendary foundation, and has been since it burst into the spotlight way back in 1969, as one of the very first automatic chronographs … 
TAG Heuer Carrera Chronosprint x Porsche Editions celebrate the 60th anniversary for both brands with a new chronograph calibre mimicking the acceleration of the first 911.