Probably the best-known watch ever produced on French soil, the Yema Superman has been recently resurrected by the brand. Relaunched in 2018 with a faithful re-edition, Yema is now on a mission to upgrade its cult watch without altering what makes it so appealing: its emblematic design. First seen with the Superman 500, this evolution […]
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New in-house movements, bronze cases, and expansion of their core ranges are all effects of their vast popularity and brand status beyond the micro. Although some of those new releases have … Continued
The post HANDS-ON: The Yema Rallygraf Meca-Quartz is one of the best budget racing watches around appeared first on Time and Tide Watches.
The post HANDS-ON: The Yema Rallygraf Meca-Quartz is one of the best budget racing watches around appeared first on Time and Tide Watches.
The dive watch has been the go-to choice for many watch enthusiasts and collectors for decades already, ever since the likes of Blancpain and Rolex broke new waters in the 1950s and determined the standards for modern dive watches. Through innovation and technology, the dive watch has become a staple in any watch collection, mostly […]
The dive watch has been the go-to choice for many watch enthusiasts and collectors for decades already, ever since the likes of Blancpain and Rolex broke new waters in the 1950s and determined the standards for modern dive watches. Through innovation and technology, the dive watch has become a staple in any watch collection, mostly […]
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be a sort of marketing test-bed for a fledgling brand, or a lower-risk method of funding production runs for more established ones. It’s pretty simple, really. If no one’s interested in … Continued
The post Three monster Kickstarter success stories that exploded into life appeared first on Time and Tide Watches.
The post Three monster Kickstarter success stories that exploded into life appeared first on Time and Tide Watches.
France has a rich watchmaking tradition and its ties with Switzerland are vibrant. Watchmaking developed in Switzerland after the French Huguenot refugees brought their watch and clock-making skills to Geneva. Although the quartz crisis crippled the French watch industry, things are changing. A “Nouvelle Vague” of French independent watchmakers and watch brands is emerging; among […]
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their own affordable in-house movement. The YEMA2000 was definitely an improvement upon the off-the-shelf calibers from ETA or Sellita that we would expect to see, however its use was more of … Continued
The post INTRODUCING: The Yema Wristmaster Traveller Micro-Rotor is a charming take on the integrated bracelet sports watch appeared first on Time and Tide Watches.
The post INTRODUCING: The Yema Wristmaster Traveller Micro-Rotor is a charming take on the integrated bracelet sports watch appeared first on Time and Tide Watches.
Over the past few years, we’ve gotten to know Yema for its rather handsome and historically accurate Superman collection, an iconic dive watch from the 1970s. This all started with a very faithful one-to-one recreation launched in 2018 and has since been expanded into a wide range of styles, including a number of GMT models. This […]
Far from being just another dive watch, the Yema Superman is, without a doubt, the most emblematic watch of the brand and, by extension, probably the most famous watch ever to be made in France. Since its re-launch a few years ago, in a faithful and vintage-oriented way, the Superman has been released in multiple […]
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been meteoric. Although they now hardly need any introduction as one of the most popular microbrands, the French brand has mastered their own niche within the dive watch scene. Both then … Continued
The post HANDS-ON: The Yema Navygraf Forces Sous-Marines is a dive watch brimming with ’70s charm appeared first on Time and Tide Watches.
The post HANDS-ON: The Yema Navygraf Forces Sous-Marines is a dive watch brimming with ’70s charm appeared first on Time and Tide Watches.