Louis Erard, the independent Swiss brand with a tradition of accessible luxury, has gained considerable traction in the past couple of years. One of the brand’s strategies to gain visibility for its Excellence collection was to invite designers Alain Silberstein and Eric Giroud, and even watchmaker Vianney Halter, to reinterpret the traditional regulator in a […]
Let me pose a little thought experiment. How much have Rolex online forums cost the global economy in terms of wasted productivity in the workforce? How many hours are lost speculating over the Crown’s possible new releases, comparing advice on how to change an Oysterflex, or conducting snap polls on whether to buy the GMT Root Beer or the blue dial Submariner (two tone)? By my calculations, the dollar value would buy Paul Newman’s famous Daytona several times over. Rolexforums.com has hosted more than 11 million posts alone. But what is the psychological impetus behind this intense buzz of activity? Hiwa Khezri decided to find out. During his Masters degree in Management and Strategic Marketing at the Catolica Lisbon School of Business and Economics, he completed a dissertation that delved into Rolex online brand communities (AKA Rolex’s unofficial fan-boy sites). Hiwa analysed a mountain of posts from two Facebook sources – the Rolex Forum and the Rolex Forum Norge (Noreweigan) for his paper entitled: A Netnographic Study of Rolex Members’ Motivations for Online Engagement. You can read the whole thing here. But essentially Hiwa found that the reasons for posting came down to three main drivers. 1. Social validation Members…
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One of the definitive ’80s movies was utterly obsessed with time. Here, we offer a minute-by-minute examination of a classic sequence.
As far as ubiquitous movements go, the SW200 and its variants is one to make your eyes light up when you see it on a specification sheet. Originally a clone of the ever-loved ETA 2824, once the patent had expired, Sellita’s version remains just as reliable, affordable and well-performing as its ETA twin. The 4Hz beat rate, 38 hour power reserve and moderate 4.6mm thickness makes it a great all-rounder movement for any watches that can house it. Here are five great examples… Montblanc 1858 Automatic The SW200 is no stranger to luxury treatment, being disguised here as the calibre MB 24.15 in this Montblanc 1858 Automatic — probably one of the best exploration-themed watches of the modern era. The smoked-blue fumé dial combined with the silver steel case and crisp white highlights evoke the feeling of a snow-swept mountain, as depicted by the instantly recognisable Montblanc logo. The thin, rotating compass bezel just adds to the vintage charm of the 40mm watch, as do the printed minute markers and large cathedral hands. Offering 100m of water resistance, this watch can handle the most intrepid adventure, while the 20mm lug width ensures you can put it on an adventure-ready alternative…
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The trend for 1970s-inspired sports watches with integrated bracelet doesn’t seem to slow down. In fact, multiple brands are entering the race, whether in the entry-level segment or all the way up in haute horlogerie. One of the latest contenders in this very highly prolific segment is coming from Tissot, with the PRX watch. While […]
At the start of last month, TAG Heuer announced a partnership with a pretty special brand: Porsche. Why you might ask? What’s the difference between this and any old automotive / watchmaking relationship? The difference lies in the closely linked histories of these two brands, both united by a passion for going fast and the talismanic word “Carrera”. To celebrate this relationship, a TAG Heuer x Porsche pop-up has just opened in Chadstone, Melbourne, which is showing a number of vintage Heuer Carrera references in an exposition of the shared history between TAG Heuer and Porsche. The linked history between TAG Heuer and Porsche begins in 1950, nearly a decade and a half before both companies released products named Carrera in 1963. In the middle of last century, the Carrera Panamericana car race first ran in Mexico, covering more than 3500km as it snaked its way though the countryside. It was an extremely dangerous race with minimal safety precautions, leading to its cancellation after only five years and more than 20 deaths. Nevertheless, the high-octane legend was born. Now in 2021, the two brands have come back together in collaboration (despite some photography from TAG Heuer hinting at the partnership…
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Despite a full 12 months passing since COVID began restricting the places we can go and the people we see, the watch world still hasn’t worked out how to run an interesting event online. Starved of the opportunity to present watches in the metal, the polite way to describe most virtual events is dull at best. Recently, however, Bremont took a step in the right direction by at least hosting an event with a fascinating guest. The guest in question? None other than the Gurkha and ex-member of the British Special Forces Nirmal Purja or as he likes to be called, Nims. If you’re a regular reader of Time+Tide you’ll likely be aware of the relationship that Bremont has with Nims who’s broken a number of mountaineering world records while wearing their watches. On the face of it, it’s a relationship that could look like just another watch brand ambassadorship that serves to tick a marketing box. But beneath the surface, there’s a genuine connection between Bremont and Nims. In 2018, Nims left the military to concentrate his efforts on mountaineering and. in 2019, he embarked on a journey to scale all 14 of the world’s highest peaks that are…
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Citizen is mostly known by a larger audience for its fairly-priced yet in-house produced mechanical and Eco-Drive watches. However, this would be reductive to the watchmaking capacities of the Japanese brand that has shown in the past proper expertise, with for instance the Eco-Drive Caliber 0100 (one of the most precise watches in the world) […]
A conversation with Chronoswiss founder Gerd-Rüdiger Lang.
“If it doesn’t sell, it isn’t creative.” – David Ogilvy