What nickname has Instagram settled on for the Rolex Submariner ref. 126619LB in white gold?
Now that Rolex has released watches and ended that dreadful rumour that they were sitting 2020 out, the important work begins. Nicknaming them. The one that has perhaps caused the most contention, is this one, the Submariner ref. 126619LB in white gold. We’re going to tell you everything you need to know about it below. But first, some data. We asked Instagram what its nickname should be. Our favourites are as follows: Sonic. BMW (or Beemer). Blueberry. Sega. Add to these a decidedly not-catchy suggestion of “I wish the stupid nickname game would stop and availability happens.” The winner, however, was overwhelmingly clear. It’s the Cookie Monster. Settled. Now let’s talk about the size. The iconic Submariner will for many always be pitch perfect at 40mm. Is the size increase as vast as we are told, and is it the end of the enthusiasts’ embrace of the Crown? The most coveted watch today becomes too large by a gut-wrenching, teary-eyed millimetre? From the vast traffic on forums, Facebook groups and Instagram, the 1mm difference is seemingly best illustrated by this monster – of a gargantuan 1mm in size, sharing its underwater habitat with the Submariner. Meet the gargantuan 1…
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If you don’t like public displays of affection, you might want to scroll down to the top stories of the week, because it dawned on me today, as I prepared for an interview with the CEO of TAG Heuer, that I have a lot of people to thank at this point in time. As I’ve described probably too many times by now, my home city of Melbourne has been in a seemingly unending lockdown, treated to the harshest stay-at-home conditions on the planet we believe. I want to thank some brands in particular, because they know this – that it completely sucks to live in our part of the world right now – and they’ve done things to try and help. Small things. Big things. Quirky things. I have appreciated every single one of them, and I want to call out a few of them. TY Chopard, for the most stylish face masks in town. My wife has jacked mine, so I don’t wear it, but she does, every single day. Thank you Jaeger-LeCoultre for two things: arranging an interview with their frighteningly charming CEO Catherine Rénier (my wife would be happy if I could stop reminiscing about it) on…
Hublot is known around the world for their larger, bold designs. Some collections literally have the word bold in their nomenclature. While this reference does not, the Hublot Spirit of Big Bang Green Saxem is definitely one of their boldest designs yet – both technically and aesthetically. The case Hublot has made a huge investment in the industrialisation of sapphire – a notoriously difficult material to produce. This sapphire, or SAXEM, case is a deep green that can compete with the finest emeralds, with a brilliance that comes close to that of a diamond. SAXEM, an acronym for Sapphire Aluminium oXide and rare Earth Mineral, is a unique and proprietary blend of materials Hublot has developed that results in stunning and colourful luxury watch cases. Hublot explains, “In order to obtain this unparalleled shade of green, transparency and radiance, the Hublot manufacture – an expert in the concept of fusion – mixed aluminium oxide, the basic component of sapphire, with rare-earth elements like thulium and holmium as well as chromium.” Hublot claims the resulting material is both harder than emerald (which is too soft to be machined) and has a brilliance greater than a standard sapphire. SAXEM also ensures that…



Cometh the crisis, cometh the man. Jean-Christophe Babin, CEO of Bulgari, has grown in stature yet again over the last six months as Bulgari has taken a militant stance against COVID-19. Whether it’s delivering Bulgari hand sanitiser to hospitals to assist in their fight against this deadly virus, or delivering a fair with 16 of his friends in Geneva in the absence of Basel and SIHH (Geneva Watch Days, or GWD from here), the permanently tanned and uncannily youthful Babin has been even more active than usual. Which is why, when it was decided that we would attend GWD with a little help from our friends Mike Christensen and Marcus (the European-based videographer guru behind practically all of our best videos) we requested a sit down. But in the age of COVID-19, a sit down is a stand up. So Mike Christensen, our man in Europe (who you might know from his time as Editor of GQ Australia), stood up and put some tough questions to the man in charge. On the brands that didn’t join Geneva Watch Days, including Rolex “A lot of brands that decided not to participate saw we had 17 brands here, and strangely and conservatively…