INTRODUCING: The masterclass in macho minimalism that is the TAG Heuer x Fragment Design Chronograph
Who says the sequel can’t be as good as the original? TAG Heuer have just dropped their second collaborative timepiece with Japanese outfit Fragment Design, and it looks fresh to death. Consider it the Empire Strikes Back to equal, or even exceed Star Wars. This watch is an absolute masterclass in masculine minimalism that is more of a case of what’s been left out, than included. Called the TAG Heuer x Fragment Design Chronograph Limited Edition, the sporty timepiece is the brainchild of Fragment’s founder, Hiroshi Fujiwara. To say Fujiwara is a pioneer of design and culture in Japan is somewhat of an understatement – the man is largely credited with not only introducing his mother country to hip-hop, but he is also considered by many to be the godfather of Ura-Harajuku fashion. He also co-created perhaps the coolest TAG Heuer collaboration since the Hodinkee Skipper, the TAG Heuer Carrera Heuer 02 Fragment Limited Edition. Strongly recommend sound for this video too, put the headphones on… Based on a standard TAG Formula 1, the Fragment Design Chrono is meant to harken back to some of TAG’s most iconic, motorsport-inspired wristwatches of the ’60s and ’70s (think Autavia Jo Siffert or…
The post INTRODUCING: The masterclass in macho minimalism that is the TAG Heuer x Fragment Design Chronograph appeared first on Time and Tide Watches.
There is huge power in community, even if you don’t always realise it. And there’s nothing like a serendipitous meeting to remind you of the little threads of connection all around you that build that community. It was one such chance meeting that Sap experienced while wearing his Deep Blue watch that was custom-made for his watch group – the SEVEN10 Watch Brotherhood. Sap reminds us in this video the appeal of indie brands. “I have a Rolex Hulk, I have an Omega Moon to Mars… but I also have Autodromo and Deep Blue, one of the OGs of the indie movement. The benefit [of indies] is that it’s a cost effective way to get something that’s amazing and different.” The customised elements of Sap’s Deep Blue watch can be seen on the dial where SEVEN10 text sits just above the 6 o’clock position, and the only two hour markers that are Arabic numerals are, you guessed it, seven and ten. The caseback also mentions the watch group, where it also proudly displays the 1000m of water resistance that the watch offers. Sap wore his watch to the US to meet a few other members of the group, but before…
Why do we have children in the first place? To anchor our rudderless lives with a faint sense of meaning? To give and receive unconditional love? To experience the most profound and humbling experience that is available to humanity? No, no and thrice no! We have children, of course, as a half-arsed excuse to buy ourselves more new watches. Never has this justification been needed as urgently as right now. With the global economy tanking, mankind is facing the worst recession since the Great Depression. Meanwhile, as we all get increasingly lax about social distancing, a second wave of COVID looks more and more likely. Facing an uncertain future, the received wisdom is that now is the time to bunker down. Play things safe. Build up your emergency funds for when it all starts to get properly Mad Max. In short, it’s not the easiest time to justify blowing thousands on another chronograph just because this one has a bronze case and the patina effect will be “really interesting”. This is where your kids come to the rescue. Consumer analysts often describe children as being “recession-resistant”. What that means is that even in a tough economy, spending on kids is…