Watch Dandy

Looking at the new watches Jaeger-LeCoultre released for W&W 2020, my overriding impression was that the brand is calmly focusing on what it does really well: refined, technically rigorous and beautifully executed watchmaking that won’t stop the traffic from 100 paces (no look-at-me gimmicks here) but will invite us to pause, look more closely and appreciate the lasting value. In these strange times, it may be just what we need. So, this year La Grande Maison has brought us new versions of two of its great classics – one a complete redesign and the other a colour variation – and one stunning high-complication piece. Master Control 2020 While many houses have chosen to introduce additions to existing collections and variations of existing models, Jaeger-LeCoultre has been bolder, re-launching an entire collection – with four new models to kick things off. In the 28 years since the Master Control line first saw the light of day, it has stood for technical expertise combined with restrained styling. That hasn’t changed. But with the re-launch we’re seeing a total redesign, a raft of technical upgrades to some of the Maison’s most emblematic complications, a completely new movement and a new complication. Aesthetically, the new…

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It was a Friday afternoon last November when I met Jan Edöcs, the CEO of Doxa S.A. He was here for the launch of the brand in Australia, and not only brought the full collection of watches from 2019, but he was also generous enough to share what they had in store for 2020, including early renders of the DOXA SUB 300 Carbon Aqua Lung US Divers, which as of now is available to pre-order here. ** Rumours are circulating that this watch is already sold out – for now, we can say that an Australian allocation remains for launch at midday AEST, though this will be updated once it is gone. Click on this text for updated sales information. **  While it’s always hard to get a true sense of a watch from renders, this one was different. It was carbon. It bore a striking yellow and black colour scheme. It was aggressively priced. And it had a certain logo on the dial. My instincts were overwhelmingly that it was a winner. From a brand whose core identity is based on the strength of their designs from the 1960s, this watch was a bold statement about DOXA’s 21st century…

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