NEWS: Jaeger-LeCoultre now offers an 8-year warranty, the longest of all major brands
Even though the fine watch business might seem like a perpetual, slow-moving beast, it is one of constant, consistent progress. And as the mechanical movements improve and add things like silicon into the mix, it becomes obvious that they’re built to last longer than ever. The other side of that coin is a longer warranty period — it makes sense that if you’re offering a more reliable watch, you should stand behind it for longer. Clearly this is something that Jaeger-LeCoultre agree with, as they’re now offering an impressive eight-year warranty on all watches (and clocks). More than that, the brand is extending the warranty of watches that are still covered by their initial warranty, if the owner registers it through the Jaeger-LeCoultre Care Program. Eight years is a long time, and is now the longest regular warranty period in the industry — Rolex and Omega, for example, offer five-year warranties on their watches. It’s also a very smart move for the brand to build loyalty and add value. This announcement goes hand in hand with a push on the brand’s extensive personalisation and customisation options. Jaeger-LeCoultre might be the first with an eight-year warranty, but I doubt they’ll be the…
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Editor’s note: Much of the ‘what’ of a watch can be summed up in the technical, the hard numbers and facts of the spec sheet. But there’s an element — an X factor — that transcends this clinical description, and transforms a watch from an object into an artwork. This Jaeger-LeCoultre Master Ultra Thin Réserve de Marche is a watch that oozes with that X factor … There’s a running joke in the Time+Tide office about my proclivity for “beautiful blue” dials –I once managed to say it a few too many times in a short video review and, well, it sort of stuck. But in the case of this new version of Jaeger-LeCoultre’s classic Master Ultra Thin Réserve de Marche the accolade beautiful blue is well and truly deserved. JLC specialise in ultra-thin watches, and this design of the Réserve de Marche has been a part of the collection since 2012. It is an exceptional, traditionally styled 39mm steel watch with a complicated-but-balanced dial layout consisting of a radial date at two and a power reserve (which gives the model its name) at 10. There’s a small seconds subdial at six that rounds off the dial. Few brands putting together a watch…
So Tom Ford has started making watches. That’s not particularly surprising in this world of multi-category luxury labels. What’s a little more (or perhaps less, given Mr Ford’s frank personality) surprising is that Tom Ford, the man, has some pretty cut-and-dried rules for how to wear a watch in 2019. The full list is well worth a read (as long as it’s served with a healthy grain of salt), and good for a laugh and even a blush (see #14). But at its core, the advice is solid, if conservative. For example, when it comes to pairing jewellery with your watch, he doesn’t mince words: “I can’t stand all those cheap bracelets made out of beads threaded onto a string, likewise those armfuls of things you get on a beach in Brazil or the one your girlfriend tied on you and you have to wait until it falls apart to take it off. It feels a little desperate unless you’re really, really young.” Read the full story at GQ UK.