“I definitely think the Porsche Design by IWC Ocean 2000 is undervalued, but don’t expect that to last forever!” 6 reasons it might be a sleeper classic
When the idea was first hatched that we would work with IWC on auctioning a rare-in-this-condition Porsche Design by IWC Ocean 2000 ref 3504 for charity, a name quickly emerged as someone to consult with on the process. Carson Chan is not only the Head of Mission of Greater China for the Fondation de la Haute Horlogerie (FHH), but he’s also an out and proud superfan of this collaboration between Porsche Design and IWC that was, as we explained in the last story, a victim of its outrageous success. Whenever we would speak about this particular watch, well before this opportunity arose, his excitement and energy level rose alarmingly. It’s only natural that now, barely 12 hours from the end of the auction of the Porsche Design by IWC Ocean 2000 ref 3504, that we unleash the geek beast in Carson, and give you a couple more — I would say fairly salient — reasons to take it off the market for a still-reasonable price. The bidding is currently at $9000AUD ($6400USD, a pinch really). The auction ends at midday tomorrow AEST. Once again, we wish all bidders luck. 1. What makes the Porsche Design by IWC Ocean 2000 ref 3504 a collectible…
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Alongside its regular production models, Bremont has long been creating bespoke versions of its watches for personnel in the world’s militaries, customising dials and casebacks with the logos and insignias of their units. These custom-made designs were always limited, however, and only ever made available to those in uniform, while the rest of us civvies could only look on and admire. Well, those days of gazing at a distance are over, and Bremont has just announced an official partnership with the British Ministry of Defence (MoD), sanctioning Bremont as the only luxury watch producer allowed to use the symbols, signs and Heraldic Badges of all three of the Ministry’s services – that is the British Army, the Royal Navy, and the Royal Air Force. In celebration of this momentous occasion, Bremont are also releasing an entirely new range. Dubbed the Bremont Armed Forces Collection, these military models will be available to everyone. No uniform required. Introducing three entirely new designs, with each one drawing its inspiration from the ‘Dirty Dozen’ watches commissioned by the British Army during WW2. The first of the trio is the Bremont Broadsword, and its design is the most reminiscent of the famous, now highly sought-after,…
If you’re considering buying a new watch, one of the least important questions you should ask is: “Does it have an in-house movement?” To be blunt: the mere existence of an in-house movement does not necessarily equate to a better watch. So why do we see the in-house claim being made by so many watch brands? Why do they use it like a badge of honour, a mark of prestige and exclusivity, a (strongly implied) guarantee of superior quality – and a reason for charging a higher price? Let’s start with what the term actually means. Like many words that have been hijacked by the luxury marketing community and rendered meaningless through misuse and overuse, “in-house” has been reduced to little more than jargon – and has bamboozled watch buyers in the process. In its true sense, an in-house movement’s components must all (screws, jewels, hairsprings, the lot) have been made under the roof of the brand whose name appears on the dial. The same company’s own employees will also have designed and developed the movement from scratch, then assembled, decorated and finished it. By this definition, a true in-house movement is an extremely rare creature. However, it’s a long…