Pure… In Green – Introducing the H. Moser & Cie. Venturer Small Seconds XL Purity Cosmic Green
As of now, you should know that H. Moser & Cie hallmark is all about purity – and a certain rebellious spirit about a touchy subject, Swiss Made… Purity goes all along Moser watches, from the uncluttered dials, to the lack of logos (that is simply unique in the industry) or the case. Yet, purity doesn’t mean plain, boring or void of interest. The brand achieved to be bold, with no artifices. How? With a distinctive shape, distinctive dials and, more surprising, bright colors. Following the spirit of the Funky Blue dial, which has become the brand’s signature, H. Moser & Cie. now introduces the Venturer Small Seconds XL, their largest watch, now in a “Purity” version and with an audacious Cosmic Green dial.
Last year we were privileged to get two passionate TAG Heuer experts in a room together to talk openly about some of the most controversial topics in the game today. One of those men was TAG Heuer CEO Jean-Claude Biver, and the other was founder of Calibre 11 and co-founder of Time+Tide, David Chalmers. In this video David simply asks why people should pay a premium to buy an in-house movement over a generic Swiss movement. Mr Biver does not hold back… “The Swiss have created their own problems. Why have they started to make a difference between in-house movement and not in-house movement? Twenty years ago, 30 years ago, 50 years ago no one ever asked is a watch an in-house movement or not. And 50 years ago many brands had movements coming from Lemania, or Valjoux or ETA and it was never a problem… The Rolex Daytona, first with a Valjoux, later with an El Primero. I have Patek Philippe watches that I bought for over one million and they have a Lemania movement, so is that a problem? No, that is not a problem at all! The Swiss have nevertheless created this problem by saying ‘in-house, in-house, in-house’… Sometimes the…
