Business News: Auctionata Forced To Close After Failing To Find New Investors
In January, we told you that online auction house Auctionata had filed for insolvency after not paying salaries for weeks. The Berlin-based company began looking for new investors to keep itself afloat, but now, after another month or so of looking, has been forced to shutter due to lack of interest. The details are a bit messy, with some sub-companies making it out of the chaos alive, but the gist is that Auctionata is no more.
Anyone who’s followed the SIHH 2017 releases will have noticed a few clear trends emerging – more entry level options, more yellow gold, that sort of thing. One trend that wasn’t as remarked upon in all the excitement of the fair was the way several brands made significant changes to their marketing and identity. Baume & Mercier is a case in point. Over the past few years they’ve invested time and effort into building their image as a brand with a long and proud heritage, and their product releases – particularly in the Clifton and Capeland collections – reflected this history. All that changed in Geneva, with the brand announcing a fresh, youthful face and a new name to go with it – the Clifton Club. Meanwhile, the runaway success that is the Shelby Cobra collaboration continues to evolve…
