Found: A Vintage 1936 Luxury Catalog, From A Great But Forgotten Paris Retailer Of Rolex, Omega, And Jaeger-LeCoultre (And Many Other Exceptional Objects)
This Ebay find was only supposed to be an interesting piece of memorabilia, another of those old catalogs that vintage enthusiasts cherish as they feature the watches exactly as they were initially made, with the original dial and strap. Yet, as soon as I opened this 28-page booklet from 1936, I knew it was a very special document. The hundreds of cool items displayed told a different story: Kirby, Beard & Co. was absolutely not your average watch retailer for Rolex, Omega and Jaeger-LeCoultre. In fact, it was one of the coolest department stores you could go to in Paris, if not in the world. And everything I could find out about it since, more than confirms how important this forgotten store was – a huge monument to traditional luxury. Not bad for a company which started in 1743 as a pin maker.





Editor’s Note: It’s both unsurprising and disturbing that our cautionary guide to buying watches while on the sauce has been so popular this year. Equal parts fun and fact, with a dash of self-reflection, the resulting story is a biting brew with woody undertones and a kick in the tail. Enjoy responsibly. We’re pretty sure this doesn’t need to be said, but let’s say it anyway. Don’t buy watches when you’re drunk. Nothing good can come from it. Seriously. Nothing. You’ll wake up hungover, surrounded with bottles of Dom/Chivas/Pabst (depending on budget and taste), considerably poorer and with a rare Enicar Sherpa Graph heading your way via the Philippines. Or not. But if you’re going to do it, you might as well do it right. So we’ve prepared a three-step program to minimise risk and maximise fun. Step 1: Be prepared. A lot of this comes down to what you’re like when you’ve had a few. If you’re the kind of guy who gets excited about the late-night escapade to the nearest Casino for a few hands of poker (‘cos you totally could have gone pro. Totally) it might be an idea to send some flyers to your local…