25 Years Of The Hermès Cape Cod

Over the past quarter-century the Hermès Cape Cod collection has experienced the arrival of a number of unique models and variations. Come with us on a journey to see and understand them before joyously wanting to shout, “Happy 25th birthday, Cape Cod!”

9 years ago

The Untold Story Of Watchmaking’s Most Iconic Advertising Campaign: The “Generations” Campaign Of Patek Philippe

Talk to someone who knows nothing about watches and within 60 seconds you’ll no doubt be asked about “that brand” with the “you know…you look after it for the next generation” advertising campaign. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. On the occasion of the campaign’s 20th anniversary, I spoke with a few of the people instrumental in its creation and evolution over the decades, to get the real story behind watchmaking’s most iconic advertisements.

9 years ago

Spot the Watch: Netflix Edition – House of Cards watches

By now, you should of course be familiar with a timepiece’s potent ability to be both an extension of your personality and a projection of the inner machinations of your Id and Super Ego. Though both founding father of psychoanalysis Sigmund Freud and his theories generate extensive controversy and debate as to their efficacy in deciding the…

9 years ago

Speedy Tuesday – First Series Omega Speedmaster CK2998-1, an absolute grail watch

After collecting and hunting down Speedmasters for many years now, I can say that my personal grail would be a Speedmaster CK2998-1. To me, it represents the Speedmaster in its best form. Black bezel, leaf hands, straight-lug case and caliber 321 movement. Unfortunately it took me some years to find out, and once I did, […]

9 years ago

A. Lange & Söhne: State of the Art Tradition

When our editor in chief, Frank, asked me if I was interested in photographing seven (yes 7) A. Lange & Söhne watches, I was as happy as a kid in a candy (electronic?) store. I took this opportunity to think about the brand. What differentiates Lange? What makes their watches unique? Why do people pay an enormous amount of money for a simple hand-wound watch? I will share my personal views as well as photos to illustrate my points. In many ways, Lange watches resemble – or exceed – the reliability, robustness, quality and performance of German cars. When you strap a Lange watch on the wrist, it is as if you just took your seat behind the steering wheel in a German luxury car.

9 years ago

SIHH 2017: Introducing the Baume & Mercier Clifton GMT Power Reserve

Baume & Mercier combines a second time zone display and power reserve in a watch that will soon be officially unveiled at SIHH 2017. It joins the Clifton collection, mostly comprised of mechanical watches that offer good value but are pricey in absolute terms, like the recent Clifton Perpetual Calendar. The new Clifton GMT Power Reserve, on […]

9 years ago