“The Monochrome Video Week” – Ateliers DeMonaco, Discover an Atelier created for Nobility
Don’t be fooled by the fact that Ateliers DeMonaco is owned by watch brand Frederique Constant, and by the other fact that now-a-days both are owned by the Japanese brand Citizen. Here, unlike Constant, accessible luxury is not the rule. Noblesse Oblige is the brand’s motto, and a genuine passion for fine watchmaking, interesting complications, superior finishing, and devotion to traditions is what determines the world of Ateliers DeMonaco. Follow us in a manufacture visit of Ateliers DeMonaco, discover their unique high-end watches and let Pim Koeslag explain you all about this discreet but highly desirable watch brand.
If you look at watches on a regular basis (we’re guessing you do), it’s easy to get caught up in the cycle of ever-escalating novelties that defines the industry – because let’s forget, for all the talk of savoir-faire and timelessness, this is an industry. Don’t get me wrong, I love seeing what creativity and innovation can be packed in a 45mm case, but it’s easy to lose sight of the fact that a watch doesn’t need to have a brand new in-house movement, multiple tourbillons laid out in the shape of a swan or a dial crafted from the tears of a fallen angel to be a beautiful, lustworthy object. …a watch doesn’t need to have a brand new in-house movement, multiple tourbillons laid out in the shape of a swan or a dial crafted from the tears of a fallen angel to be a beautiful, lustworthy object. Take, for example, Hublot’s Classic Fusion Racing Grey. The only thing that’s new about this collection, offered in titanium and King Gold, is the new grey dial. On the scale of things it’s a subtle and smart tweak – warmer than black and less bold than blue, but the result, as you…
The promo video for the Piaget Polo S may not feature Santa prancing around on rooftops trying to fit his ample girth into chimney tops, but it does feature Ryan Reynolds up there, and boy, is he busy. The idea: there’s a rampant polo ball whizzing through the skies and only he can catch it (which, not to give it away, he does). It’s Piaget’s way of introducing their ‘game changer’ watch, a steel version of the Polo model that was first introduced in 1979. The launch in New York created one of the ‘moments’ of the year, and showed the modern face of high-end horology, which is more and more about meeting the market, while still bringing the superior finishing and detail you’d expect from a brand as prestigious as Piaget. Who should you buy this for: A connoisseur, because Piaget’s place at the very highest echelons of watchmaking is unquestioned. What’s the damage: Under $16k Piaget Polo S Australian Pricing The Piaget Polo S, $15,600