Hublot introduces 3 new editions of their bold and sporty Big Bang Ferrari Unico
Pairing up what is certainly the most emblematic sports-car manufacture, Ferrari, with what might be the most hyped watch brand, Hublot, and you have as a result a strong, flamboyant bond. Since 2011, these two brands joined forces to create watches that are in the vein of the philosophy of both the car brand and the watch brand: strong, bold, highly masculine and, using Ferrari’s expertise, innovative and performant. For 2016, using Ferrari’s latest models and technologies, Hublot introduces 3 new editions of their bold and sporty Big Bang Ferrari Unico.
We’re big fans of German brand Nomos Glashütte here at Time+Tide, and we know there’s a lot of love for them out there in the wider watch world, too. What we didn’t know is that Jimmy Smits is into them – or rather that his character Mr Santiago is, in the most recent episode of Fox’s Brooklyn Nine-Nine. In a cameo that nicely references his NYPD Blue role, Smits plays the father of Amy, love interest to Jake Peralta (Andy Samberg), who shares his daughter’s obsessive love of detail and organisation. Jake, eager to impress his girlfriend’s dad, compiles an extensive dossier of research on him, which is where Nomos comes in. Here’s how it goes down: Mr Santiago: So, do you have a favourite watch maker? Jake: I do, but I actually have to run to the bathroom real quick. (Jake runs outside to consult his binder) Jake: (flipping through binder) Watches… gotcha! (Jake runs back to Mr Santiago) Jake: I guess if I had to pick one watch, it’d be Nomos Glashütte – it’s a German company based in Saxony… speaking of which I think I dropped a bit of a Glashütte in the baño. Steer clear. Props to the screenwriters for…
It started in Tokyo. We were over there with Bulgari to celebrate the launch of their first ever watch, the Bulgari Roma, released just over 40 years ago. We landed, in a spare moment, at the bar. Our cameraman Marcus, or perhaps me, I honestly can’t remember, suggested we have a restorative whisky. It had been a long day. Before we knew it, Bulgari’s chief watch designer, Fabrizio Buonamassa Stigliani had joined us, and we were once again talking watches. We started comparing Bulgari watches to whisky, and thus, one of our favourite ever videos was created. It seemed only logical that when Bulgari CEO Jean-Christophe Babin arrived at our office, we find a way to continue the tradition, but being rather early in the day, we held the harder stuff and instead played more of an in-boutique retail training type game: What watches would Jean-Christophe choose for different – and to him, wholly unknown – people that we presented to him an on iPad? His answers were, without giving too much away, brilliant. So considered. So spot-on. You’ll have to see the thought processes in action, because it’s very impressive. Enjoy our first, and certainly not our last, Celebrity Watch Match.
