First Look – The new March LAB AM2 Titanium “Millésime March 2024”

Founded in 2008, March LAB is run by three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel. With CEO Marhic rooted in Biarritz and Creative Director Mage based in Los Angeles, the fusion of French horological heritage and LA design culture is evident in March LAB timepieces. While vintage influences permeate their creations, […]

2 years ago

Introducing – The Stylish Ice Blue Dial of the Mido Multifort M Freeze

Mido has done a commendable job updating its Multifort collection to 21st-century technical standards and contemporary tastes. As the brand’s best-selling automatic model from 1934, boasting resistance to magnetism, shocks and water, the refreshed Multifort M is a rugged, accessibly priced, all-terrain watch powered by Swatch Group’s Powermatic 80 movement. An attractive new dial colour […]

2 years ago

Interview – Karl-Friedrich Scheufele of Chopard on Integrated Production, Future Generations and Sustainability

The roots of Chopard trace back to 1860 when Louis Ulysse Chopard founded his company in Sonvilier, Switzerland. The Scheufele family took over the company in the 1960s. Under their stewardship, Chopard experienced a renaissance and evolved from a traditional watchmaking company into a globally renowned luxury brand. Chopard is a vertically integrated, family-owned company, […]

2 years ago