Portrait – Yvan Arpa, Founder of Creative Brand ArtyA, Or The Manufacture of Emotions
Atypical careers in watchmaking are rare, if not exceptional. Most of today’s watchmakers work to the mandates of marketing and Excel spreadsheets and tend to be conventional and conformist. There are, however, some rare exceptions and Yvan Arpa, founder of ArtyA, is one of them. Flamboyant and unpredictable, unfiltered and out of the ordinary, just […]

We answer the latest team battle royale question – what are our favourite watch brand logos?

When a big auction house presents their latest catalogue of lots, it is expected that it will be filled with various Rolex and Patek Philippe watches. But, it is not an everyday occurence for two incredibly rare and historically significant watches from the likes of George Daniels and Roger W. Smith to pop up – … 



