Why Blancpain’s epic marketing flex didn’t involve a single watch
In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued
The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.
The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.
From the beginnings of the wristwatch in the trenches of World War I to mass production in World War II, we tell you all about the field watch.


You don’t see too many people rocking a yellow watch, which is surprising as it is an easy way to reflect your own boldness and penchant for embracing life’s brighter things. They radiate a rather vibrant and distinctive charm that sets them apart from their counterparts. We know that yellow is often associated with energy, … 

Sporting the brand’s signature tritium tubes, the Ball Engineer Hydrocarbon EOD is backed by the US Navy Explosive Ordnance Disposal unit.