Introducing – Louis Erard Brings Three New Colours To The Excellence Petite Seconde (Live Pics & Price)
Proving that a small brand can have big dreams and still maintain accessible prices, Louis Erard is enjoying its time in the limelight. One of the brand’s flagship models is the Excellence Petite Seconde, a small seconds dress watch sharing space with Le Régulateur in the Excellence collection. With its time-only canvas and classic small […]





One of the most common tips given to watch shoppers is to go and see their potential purchases in the metal before buying them. Not only is it beneficial to feel how they fit on your wrist, but also how they interact with real-world lighting and real-life eyeballs. In the online age, and especially post-COVID, … 

Editor’s note: Zach originally wrote this article back in January 2021, in which he digs into why he bought the Grand Seiko SBGA413 instead of waiting for the Rolex Oyster Perpetual 36 ‘Candy Pink’. We think it is a great example of turning the negativity of the ‘unobtanium’ phenomenon into a positive. There are so many other watches to explore, … 