Introducing – The Future Has Landed On Board The H. Moser & Cie. Endeavour Centre Seconds Genesis
Indie watchmaker H. Moser & Cie. is as renowned for its elegant minimalism and fumé dials as it is for the provocative – often downright funny – jabs it takes at the watchmaking industry. Who can forget the Swiss Alp watch, a mechanical antidote to the Apple Watch, or the Swiss Mad watch with a […]

You know the world is addicted to digital media when the most prominent smartphone manufacturer, Apple, now adds a “screen time” tool to help users be more cognizant of how much time they are spending on their phones. As much as people still find themselves baffled by NFTs and losing faith in cryptocurrency, surprisingly luxury-industries …
Even though it’s one of the most involved complications in the industry, developments in expertise and technology have enabled many brands to experiment with the tourbillon. A double tourbillon, however, is more rarely seen. Whether that’s due to the inversely proportional relationship of time and the usefulness of tourbillons in wristwatches or the inherent complexity … 


Editor’s note: Season 2 of About Effing Time premiered last week, and the three amigos kicked things off by tackling alternatives to popular watches – one of which was the Rolex Submariner. But we’ve been there done that on the site, so we look back to one of our “Don’f Feed the Hype” columns from last … 
