Jennifer Lawrence joins Longines as an Ambassador of Elegance
We used to run a series called Fantasy Watch Ambassador where the Time+Tide team had a fantasy draft on behalf of various watch brands, pairing them with who they believed would make a great ambassador for the brand. But this is real news. Jennifer Lawrence has officially joined the Longines family as an “Ambassador of Elegance”. While … Continued
The post Jennifer Lawrence joins Longines as an Ambassador of Elegance appeared first on Time and Tide Watches.
The post Jennifer Lawrence joins Longines as an Ambassador of Elegance appeared first on Time and Tide Watches.

Today, inspired by the experimental watch that accompanied filmmaker James Cameron on his historic 10,908-metre (35,787-foot) descent into the Mariana Trench on March 26, 2012, Rolex has revealed their first ever all-titanium production watch: the Rolex Oyster Perpetual Deepsea Challenge in RLX Titanium with a depth rating of 11,000 metres. As cool as it is to … 


Aventurine has never quite taken off in the same way that bronze cases or green dials have in the past few years, for a variety of reasons. Given their niche appeal and stylistically inflexible appearance, aventurine dials are often at risk of looking cheesy or forced. For it to work, the whole watch needs to … 

